Tim Cook Drops More Hints About Apple Watch
Will the Apple Watch be a game changer like the iPod and the iPhone? Apple CEO Tim Cook seems to think so. In an address to the Goldman Sachs Technology and Internet Conference this week, Cook compared the potential impact of new wearable device to that of the iPod, which changed the way we listen to music by putting thousands of songs in our pockets.
“If you think about the MP3 industry, we weren’t the first company to make an MP3 player, there were lots of companies in this. They weren’t used very much. They were fundamentally hard to use —the user interface was bad and you almost needed a PhD to use them. They’re not memorable,” said Cook.
“I see the smart watch category very much like that,” he continued. “There are several things that are called smart watches, but I’m not sure you could name any. There hasn’t been one that changed the way people live their lives. At Apple, that’s our objective. We want to change the way you live your life.”
That may sound a bit overly optimistic until you remember what cell phones were like before the introduction of the iPhone in 2007. Until then, you used the phone to make calls—now you use it for practically everything. Cook predicted that there would be something about the Apple Watch to appeal to a wide variety of users.
“I think everyone’s going to have their favorite thing, just like when the App Store came out. Remember the saying ‘there’s an app for that?’ There’s an enormous number of things it will do.”
We’ll find out just what the Apple Watch can do in April.