Swatch
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Swatch System 51
It is a little known fact that during the Swiss watch industry’s most terrifying years in the quartz revolution, Swatch came to its rescue and took on the three giants in Japanese watchmaking. This resistance gave high end Swiss watchmakers a chance to come up with a winning strategy to safeguard the industry. Since then, Swatch has sold its 6,000,000th timepiece to their very loyal fan base...
Swatch Automatic Chronographs Introduced
Swatch recently introduced a line of inexpensive mechanical chronographs. Previously, any Swiss watch with the ubiquitous ETA/Valjoux 7750 was typically $700 or more. The new line (pictured at right) starts at $360! Movement is the ETA C01.211, about which information is a bit scarce. It seems to only be available...
Swatch Fall/Winter 2009 announced
One watch brand that needs no introduction on Watch Report is Swatch. Their PR just contacted us to let us know that their new lineup for Fall/Winter is online at their store. Pictured at right is a chronograph that caught my eye as a nice design. As always, Swatches are...
The Swatch Irony Body and Soul
View the Swatch Irony Body and Soul photo gallery. As an engineer, it's always interesting to me to think about what a watch is designed for. In some ways, it's easy to make "The World's Finest Watch" if cost and time are no consideration. It's much harder, on the other...
My New Automatic Swatch Jelly Fish
View the Automatic Swatch Jelly Fish photo gallery. In the 80's, where I went to elementary school, the more Swatches you owned, and the more you wore simultaneously, the cooler you were. I wasn't very cool because I only had one, but the one I had was, and still is,...
Swatch Internet Time
I came across an interesting site recently called timeanddate.com which has answers to pretty much any and all time/date related questions. Among their many articles and resources, I found an extremely thorough explanation of Swatch Internet Time, including a tool for converting Internet Time to "standard" time in about 130...
Swatch’s New Scuba Collection: the Swatch Fun Scuba
Swatch continues to impress me with watches that are not only fun and affordable, but useful. First, I was won over by the Swatch Paparazzi, and now, as a recreational diver, the Swatch Fun Scuba. The Swatch Fun Scuba comes in seven distinct styles, all but one (the black "Moray's...
Review of the Swatch Paparazzi MSN Direct (SPOT) Watch
View the Paparazzi photo gallery. View the MSN Direct photo gallery. The Swatch Paparazzi is a refreshing and welcome addition to the existing line of MSN Direct watches. It's not that the existing models from Suunto, Fossil and Tissot are lacking -- in fact, I think they range from good...