New Book Celebrates History of Piaget
The legendary house of Piaget has been creating lust worthy watches and jewelry for more than 140 years so it seems only natural that the storied history of the brand would inspire a book. “Piaget: Watchmakers and Jewellers Since 1874” by Florence Muller is a lavishly illustrated 344-page tome that is set to hit stores this week and is a must-read for fans of the luxury name.
Current company chairman Yves Piaget was in New York last week to promote the book as well as introduce the latest Piaget collection Mediterranean Garden at the brand’s Fifth Avenue boutique. The line seems to be a hit already since the most expensive piece in the collection was quickly shipped back to Geneva for a VIP who staked a claim on the $1.2 million bauble.
Piaget explained why the book took two years of hard work before finally being published. “My family had almost no archives. Even my father, the business’ third generation, didn’t like to talk about himself, ” Piaget said. “So they didn’t keep so many documents around. The most important work was to find the archives and settle the whole thing.”
While the accuracy of the text is certainly important, the major selling point for the book will be the mouth-watering photos of lavish jewels and exquisite watches. For the collector, there is historical documentation for the Piaget timepieces and photos of items that belonged to celebrities like French actor Alain Delon.
“Piaget: Watchmakers and Jewellers Since 1874” comes out on March 17 and has a list price of $85.