Buying the Apple Watch Edition Will be a Luxurious Experience
Last week we told you about the bum’s rush early buyers can expect when they visit the local Apple Store in search of the first wearable device from the iconic tech giant. Now we hear that the wham-bam-thank-you-ma’am treatment will be meted out only to the cheapskates who are spending a mere $350 to $1,000 for the lower priced Apple Watches while those willing to spring $10,000 to $17,000 for the 18K gold version can expect much more personalized service.
According to 9to5Mac, those who wish to purchase the upscale Apple Watch Edition will get hour-long private appointments where they will receive special attention from experts who have been trained to work with customers accustomed to luxury. Adding to the ambiance will be special stations inside the stores for the Apple Watch Edition with jewelry-shop mats and stools.
Even the well-heeled few who rate the VIP treatment will be allowed to handle only two of the golden smartwatches at a time. Once shoppers have settled on one Apple Watch Edition and put down their platinum cards, they can have the device set up on the spot by an expert or opt for the virtual setup option. Two years of dedicated 24/7 support is included in the price of the watch.
Don’t expect to find the luxury station at every Apple Store right way since the service will be exclusive to certain stores in New York, San Francisco and Los Angeles, at least in the beginning. For billionaires who live in less populated areas, the Apple Edition Watch can be ordered online and delivered by courier to the most convenient Apple Store.
This sounds like smart thinking on Apple’s part since anyone who has $10,000 or more to spend on a watch that is likely to be outdated in a year or two is accustomed to red carpet treatment and expects nothing less.