Vacheron Constantin Harmony Watch Gets Hollywood Welcome
How does a legendary maker of Swiss timepieces get the attention of Hollywood movers and shakers at a time when smartwatches are pushing their way into the spotlight? By throwing a party of course—a really, really big party.
On Friday night, June 12, one of the biggest TV power brokers in the industry opened his Pacific Palisades home to a select group of insiders as Electus chairman Ben Silverman introduced more than 100 guests to the latest line of timepieces from Vacheron Constantin, the Harmony.
Silverman explained the reason for the event: “I’m a fan of the brand. They reached out to me through Relevant, their agency. They know there are a lot of people who love watches in L.A. and asked if would be open to doing a dinner with them. And many of my friends are watch collectors and watch nuts — I knew they would love to come.”
Among those friends were Robert Kyncl of YouTube, Jeremy Zimmer of UTA and Gina Rodriguez of the Electus series “Jane the Virgin.”
Vacheron Constantin introduced the Harmony line in January after seven years of research and development. The watch has a unique look due to its 42mm cushion-shaped case with round dial, drawing inspiration from a timepiece designed in 1928. Guests had the opportunity to become familiar with the Harmony line by inspecting the different models displayed on the patio between the Silverman home and pool or learn the craft of traditional watch making from one of Vacheron’s Swiss craftsmen.
Silverman admitted that he isn’t much of a watch collector but does own one of the Vacheron Overseas models. “It’s a little more sporty and good for an L.A. boy who is always working out and forgetting to take his watch off.”
One of the watches getting the most attention from guests was the new platinum Vacheron Constantin Harmony Tourbillon Chronograph limited edition with silver opaline dial, navy alligator strap and tourbillon at 12 o’clock. Only 26 pieces of this model have been made, each with a price tag of $288,000.