Casio continues its foray into the world of women’s fashion. Late last year, I wrote about Casio’s introduction of the square Baby-G series, and now they are marketing to fashion-conscious women once again with the new Futurist. I have to admit, when I first saw a watch by Casio called the Futurist, I started envisioning things like GPS, Bluetooth, WiFi, and GSM, so I was a little surprised to basically find just a lot of hot pink. But I think the idea of combining fashion and technology is a worthy pursuit. I believe Casio feels they have the technology part down (see my article entitled Has Casio Perfected the Digital Watch?), so now they are repackaging that technology in a way that will appeal to a market which, in the US, anyway, is dominated by companies like Fossil, Swatch, and Guess.
Futurists are cute little watches. Since I’m not likely to write very eloquently about women’s fashion, I’ll quote Casio’s marketing team, instead:
The ultimate statement in fashion with a retro style will make it a popular choice amongst style leaders. Futurist – colourful and stylish, perfect for any day, any outfit – a choice of ten colours! The Futurist comes with sidebars that colour co-ordinate with the LCD screens, be colour co-coordinated all the time.
Features of the Futurist include alarm, stopwatch, dual time, and an electroluminescent backlight.