Jon King Explains the Tiffany Mystique

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Jon King Explains the Tiffany Mystique

The name Tiffany is better known for lavish jewels than fine watches but the brand’s latest creation the CT60 collection is definitely getting attention. The initials are a tribute to founder Charles Tiffany while the number is tied to the magical dynamism of New York City where the company was born and has its iconic Fifth Avenue store.

“The New York minute is richer, deeper, fuller and faster than anywhere else in the world,” is the way Jon King, executive vice president of Tiffany & Co, explained the naming of the collection. “There’s this feeling that you can achieve more in a minute in New York than you can anywhere else.”

The CT60 collection is certainly a worthy representative of the Tiffany & Co. name comprising 22 models for men and women including a limited edition 18K gold calendar watch with 42-hour power reserve, sapphire crystal case back and shock-absorption system. That one is made in 60 pieces, of course.

The collection was designed with the brand’s most loyal aficionados in mind. “We have loyal Tiffany customers around the world who have said to us: ‘We want a watch that reflects your brand,’” King said. “With the CT60, you have a dial that’s quite open, numbers that are easy to read – this is linked to that American spirit of being straightforward and transparent. The watch offers great clarity, and is not overly designed or ornate; there are no design elements that don’t serve a function.

“The CT60 is distinguished by its style. We are not speaking to the watch connoisseur who is only interested in complications; we are speaking to a client who responds to style.”

If there’s one thing that all lovers of Tiffany items have in common, it’s a love for style. The CT60 collection is available at Tiffany & Co. retailers worldwide.