Bremont Opens First U.S. Stand-Alone Store in NYC

Bremont Opens First U.S. Stand-Alone Store in NYC

British watch brand Bremont has come a long way in only 13 years, from developing watches specially designed for aviators to sponsoring the America’s Cup, so it seems only natural that the luxury watchmaker’s next move would be to the heart of New York City—Madison Avenue to be exact. That’s where Bremont just opened its first U.S. stand-alone boutique.

Guests at the opening of the Midtown Manhattan boutique ranged from entertainment-related celebs like actress/singer Megan Hilty and her musician husband Brian Gallagher to superstar yachtsmen Russell Coutts and Jimmy Spithill. The bash was hosted by brothers and Bremont co-founders Giles and Nick English, who were especially honored to have the America’s Cup competitors in attendance. Nick English said, “They’re the gods of the sailing world—understated, utter professionals, and the best in the world at what they do.”

In addition to all of this star power, the party had a prominent guest of honor—the America’s Cup trophy displayed in Bremont’s window. This is only fitting since Bremont is the official timekeeping sponsor of both the 35th America’s Cup and defending champion Oracle Team USA.

To commemorate this partnership as well as the opening of the boutique, Bremont presented four new special-edition watches. The ACI and ACII, inspired by the elegant yachts of the 1930s, are available in white and rose gold. The Oracle I and Oracle II are more sports minded waterproof models made from stainless steel.

Another guest on hand for the festivities was actor Philip Winchester, who can be seen in the NBC TV series “The Player” this fall. Winchester gave his opinion on why the Bremont brand has become so successful so quickly. “I’m a watch guy—to me they symbolize hard work and determination,” he said. “I also love that Bremont has its roots in England; I have an English mother and American father, and most of the jobs I’ve done have been in the UK, so I bounce back and forth a lot. So to me, something that’s sourced and built in the UK is very cool.”