Tag Heuer

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TAG Heuer’s Dempsey Takes Second Place at LeMans

TAG Heuer’s Dempsey Takes Second Place at LeMans Millions of fans wept when “Grey’s Anatomy” killed off its long-running character “Dr. McDreamy” a few weeks ago but actor Patrick Dempsey already has a second career that is working out very well for him. In his fourth try at driving LeMans, Dempsey took a second place finish in the legendary endurance race. This...

TAG Heuer Reveals Name of Smartwatch

TAG Heuer Reveals Name of Smartwatch There will be one more model added to the TAG Heuer Carrera line come fall and this one will be sure to get plenty of attention. In a recent interview the brand’s CEO Jean-Claude Biver revealed that the company’s first smartwatch would be called the TAG Heuer Carrera Wearable 01. Biver also let it slip that from a distance it will be difficult to te...

TAG Heuer Revs Up Monaco Grand Prix

TAG Heuer Revs Up Monaco Grand Prix While the rest of us were grilling hot dogs and guzzling beer at a neighborhood backyard BBQ, the high rollers were racing their engines at this year’s Monaco Grand Prix. TAG Heuer and some of the brand’s ambassadors were on hand to support the McLaren-Honda team—and show off a few fine watches, of course! TAG Heuer has a long and illustrious h...

TAG Heuer Hits Saint Tropez

TAG Heuer Hits Saint Tropez The small fishing village of Saint Tropez has long been celebrated as a glamorous playground for the rich and famous going back to the days when French sex kitten Brigitte Bardot flaunted her legendary curves in a tiny bikini on the sunny beach. Now the Swiss watchmaker TAG Heuer is bringing a pop-up shop to the seaside getaway. The temporary TAG Heuer boutique, the pro...

Jean-Claude Biver Talks About the TAG Heuer Smartwatch

Jean-Claude Biver Talks About the TAG Heuer Smartwatch TAG Heuer made a big splash at the recent Baselworld 2015 by announcing plans for a smartwatch coming later in the year. During the expo, the Swiss watchmaker’s CEO Jean-Claude Biver sat down for an interview with the German magazine Chronos and revealed more details about the first wearable device from a luxury brand. It looks like we&r...

Surf’s Up for TAG Heuer and the WSL Big Wave Tour

Surf’s Up for TAG Heuer and the WSL Big Wave Tour Those TAG Heuer sports watches better be extremely waterproof since the Swiss watchmaker has signed on to be the official timekeeper of the World Surf League’s Big Wave Tour. TAG Heuer is known for the slogan #DontCrackUnderPressure and will carry on that spirit by sponsoring the “Biggest Wave” and “Biggest Wipeout&rdq...

TAG Heuer Opens First Boutique in Panama City

TAG Heuer Opens First Boutique in Panama City The vibe was lively and Latin as TAG Heuer execs cut the ribbon on the brand’s first luxury boutique in Panama City, Panama. This is the Swiss watchmaker’s sixth boutique in Latin America and number 169 worldwide with premium locations in fashion centers like Paris, Geneva, Hong Kong and of course, New York City. Trendy Panamanian DJ Sara C...

TAG Heuer Smartwatch Coming This Fall

TAG Heuer Smartwatch Coming This Fall Those who are still vacillating over whether to order an Apple Watch just might want to wait a few more months. One of the biggest names in Swiss watches will be launching a smartwatch this fall and the price is definitely competitive. Bloomberg reports that TAG Heuer will be introducing a smartwatch in October or November, a device that will have an impressiv...

Bell & Ross to Open Store in Australia

Bell & Ross to Open Store in Australia If you’re in Australia and get the urge to shop for a watch, The Block Arcade on Collins Street in Melbourne should be your first stop. Watches of Switzerland already has a shop located at the entrance to the 125-year-old shopping arcade and a pair of luxury watch brands will be joining them soon. TAG Heuer will be moving in to a spot nearby at St. ...

Watches are Back!

Watches are Back! Of course for real aficionados of fine timepieces, they never left but as more people have become dependent on their smartphones for practically everything, fewer of us are wearing a watch on a daily basis. That could be changing since watches are making a comeback for spring and glossy high fashion magazines are full of ads for luxury models by Swiss watchmakers. Style site Bust...

Everything Old is New Again at Baselworld 2015

Everything Old is New Again at Baselworld 2015 As some watchmakers furiously try to catch up with the fast-moving world of technology, other Swiss brands are showing new models that proudly wear the influence of classic pieces from the past. Here are five such watches that made their debut at this week’s Baselworld 2015. Patek Philippe Ref.5370 Split-Seconds Chronograph This watch is the lat...

TAG Heuer Teams Up with Google and Intel to Make Smartwatch

TAG Heuer Teams Up with Google and Intel to Make Smartwatch   Baselworld 2015 is just getting started but already we’ve already heard what’s likely to be the biggest news of the week—TAG Heuer is partnering with Google and Intel to create the first smartwatch from a traditional watchmaker. The collaboration between the Swiss maker of luxury watches and the two American tech ...

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