Jean-Claude Biver Talks About the TAG Heuer Smartwatch

by Linda

Jean-Claude Biver Talks About the TAG Heuer Smartwatch

Jean-Claude Biver Talks About the TAG Heuer Smartwatch

TAG Heuer made a big splash at the recent Baselworld 2015 by announcing plans for a smartwatch coming later in the year. During the expo, the Swiss watchmakerโ€™s CEO Jean-Claude Biver sat down for an interview with the German magazine Chronos and revealed more details about the first wearable device from a luxury brand.

It looks like weโ€™ll have to wait a few months to get all the pertinent info on the TAG Heuer smartwatch. โ€œWe will hold a press conference in the fall where weโ€™ll announce how the watch looks, what it costs, how we manufacture it and what it can do,โ€ Biver said. โ€œTAG Heuer stands for avant-garde so thatโ€™s why we started this project. I wouldnโ€™t do it with Zenith or Hublot.โ€

Biver is adamant that the TAG Heuer smartwatch will not be just a copy of the Apple Watch. โ€œIt will have to be different, first and foremost in its design. One must not forget that the Apple Watch still remains dependent on its aesthetics. Some people will say, โ€˜I donโ€™t want to have something like that on my wrist.โ€™

โ€œWhatever you wear on your body needs to correspond with your own personal taste,โ€ Biver continued. If our watch looks like a Carrera, that will set it apart from the Apple Watch. And if we offer other functions, like maybe GPS and water-resistance, those are other differences that will interest our customers.โ€

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