Jean-Claude Biver Talks About the TAG Heuer Smartwatch

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Jean-Claude Biver Talks About the TAG Heuer Smartwatch

Jean-Claude Biver Talks About the TAG Heuer Smartwatch

TAG Heuer made a big splash at the recent Baselworld 2015 by announcing plans for a smartwatch coming later in the year. During the expo, the Swiss watchmaker’s CEO Jean-Claude Biver sat down for an interview with the German magazine Chronos and revealed more details about the first wearable device from a luxury brand.

It looks like we’ll have to wait a few months to get all the pertinent info on the TAG Heuer smartwatch. “We will hold a press conference in the fall where we’ll announce how the watch looks, what it costs, how we manufacture it and what it can do,” Biver said. “TAG Heuer stands for avant-garde so that’s why we started this project. I wouldn’t do it with Zenith or Hublot.”

Biver is adamant that the TAG Heuer smartwatch will not be just a copy of the Apple Watch. “It will have to be different, first and foremost in its design. One must not forget that the Apple Watch still remains dependent on its aesthetics. Some people will say, ‘I don’t want to have something like that on my wrist.’

“Whatever you wear on your body needs to correspond with your own personal taste,” Biver continued. If our watch looks like a Carrera, that will set it apart from the Apple Watch. And if we offer other functions, like maybe GPS and water-resistance, those are other differences that will interest our customers.”

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