Tag Heuer
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TAG Heuer Teams Up with Google and Intel to Make Smartwatch
TAG Heuer Teams Up with Google and Intel to Make Smartwatch Baselworld 2015 is just getting started but already we’ve already heard what’s likely to be the biggest news of the week—TAG Heuer is partnering with Google and Intel to create the first smartwatch from a traditional watchmaker. The collaboration between the Swiss maker of luxury watches and the two American tech ...
TAG Heuer Announces New Price Policy
TAG Heuer Announces New Price Policy The recent appreciation of the Swiss franc has caused a major shakeup in the watch industry as the makers of fine timepieces attempt to adjust their pricing without alienating any of their main markets. TAG Heuer has just released a statement on changes to the brand’s pricing. “Tag Heuer is seizing the opportunity of the recent appreciation of the S...
TAG Heuer Welcomes Jeremy Lin to Roster of Brand Ambassadors
TAG Heuer Welcomes Jeremy Lin to Roster of Brand Ambassadors L.A. Lakers point guard Jeremy Lin is the latest sports superstar to join stellar athletes like Cristiano Ronaldo and Maria Sharapova in TAG Heuer’s stable of brand ambassadors. Lin has been honored with his own watch, the sporty Aquaracer Jeremy Lin Special Edition. The 47mm timepiece proudly wears one of Lin’s team c...
TAG Heuer CEO Biver Cleans House
TAG Heuer CEO Biver Cleans House Half a dozen heads rolled at TAG Heuer as Jean-Claude Biver replaced several top managers in the wake of declining sales. In December, Biver took over as the head honcho of the best-selling watch brand at the luxury group LVMH and has been making his presence known ever since. Efforts by the brand to aim for a more affluent customer have backfired leading to poor s...
TAG Heuer Monaco Returns to Le Mans
Fans of the legendary racing film “Le Mans” are likely to remember that actor Steve McQueen wore TAG Heuer’s iconic Monaco watch as he sped around the track. Now drivers in the Le Mans 24 and the FIA World Endurance Championship can wear the same squared chronograph, as TAG Heuer is now the official timekeeper as well as the official watch partner of Nissan NISMO. Those modern ra...
The Most Newsworthy Watch Stories of 2014
2014 brought new products and news about old ones. The Swiss watch industry took a hit due to problems in Asia while a groundbreaking new wearable device made its debut. It’s been a memorable year and here are a few of the things we’ll remember about 2014.
Masters of Time Exhibition Coming to Macau in January
Christmas is over and the end of the year is just days away but watch aficionados have plenty to look forward to in the first months of 2015.
Treat Yourself to a Watch for Christmas
Have you been very, very good this year? Did you finish your Christmas shopping already? Then you deserve a nice gift too, like a really cool new watch at a discount price. Before you put out cookies and milk for Santa, check out watchesandbeyond.com for great discount prices on timepieces that you’ll enjoy wearing next year, especially knowing that your friends will think you paid a lot mor...
Biver Changes Mind About TAG Heuer Smartwatch
It’s been barely a week since Jean-Claude Biver took over as CEO of TAG Heuer following the departure of Stephane Linder but the new chief exec already has big plans for shaking up the legendary Swiss brand. It was just a few months ago that Biver was dissing and dismissing Apple’s first smartwatch but now he’s changed his tune and admits that there will be a wearable device in T...
Stephane Linder Out at TAG Heuer
If you’ve always dreamed of heading up your own watch company, there’s now a vacancy at the top of one legendary brand. It’s no major secret that Jean-Claude Biver has been making some big changes since taking over as CEO of the watch division for French luxury group LVMH back in March but now he’ll be doubling as CEO of TAG Heuer after the departure of the brand’s ch...
Tag Heuer to Unveil Smartwatch at 2015 CES
Let’s face it. Most fanciers of fine timepieces are not going to be tempted by the motley assortment of smartwatches in stores right now. Maybe you’d drop a few bucks on a fitness band to wear while jogging or doing some other sweaty type of exercise but wear a smartwatch with your best business suit to an important meeting? No way!
Bulgari CEO Babin Has Big Plans
Jean-Christophe Babin is living a luxury watch lover’s dream. The former CEO of Tag Heuer and present Bulgari CEO mans the helm of one of the world’s most coveted brands, one that has been synonymous with wealth and decadent luxury for over 100 years. In a recent interview with The Australian, Babin revealed his plans for Bulgari, which include expanding the scope of the legendary name...