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Rolex Introduces New Yacht-Master

Rolex Introduces New Yacht-Master   Baselworld 2015 is in full swing and while it will be hard to top TAG Heuer’s groundbreaking announcement of a collaboration with two tech giants to produce a luxury smartwatch, there are still surprises to come in the form of new designs from old favorites. Rolex is a name best known for classic timepieces that withstand the test of time but the watc...

TAG Heuer Teams Up with Google and Intel to Make Smartwatch

TAG Heuer Teams Up with Google and Intel to Make Smartwatch   Baselworld 2015 is just getting started but already we’ve already heard what’s likely to be the biggest news of the week—TAG Heuer is partnering with Google and Intel to create the first smartwatch from a traditional watchmaker. The collaboration between the Swiss maker of luxury watches and the two American tech ...

TAG Heuer Announces New Price Policy

TAG Heuer Announces New Price Policy The recent appreciation of the Swiss franc has caused a major shakeup in the watch industry as the makers of fine timepieces attempt to adjust their pricing without alienating any of their main markets. TAG Heuer has just released a statement on changes to the brand’s pricing. “Tag Heuer is seizing the opportunity of the recent appreciation of the S...

Hublot to Show Big Bang Models at Baselworld

Hublot to Show Big Bang Models at Baselworld Luxury Swiss watchmaker Hublot will be hitting Baselworld 2015 with a Big Bang—actually several of them. To celebrate the 10th anniversary of the popular Big Bang line, Hublot will have the latest versions of the iconic timepiece on display. For the fancier of fine watches who uses his timepiece as an alarm clock, Hublot has the Big Bang Alarm Rep...

Smartwatches to be “Hot Topic” at Baselworld 2015

Smartwatches to be “Hot Topic” at Baselworld 2015   The Apple Watch will not be one of the timepieces on display at this year’s Baselworld but the heavily hyped wearable is sure to be one of the major topics of conversation among the attendees. Mondaine watch brand co-owner Ronnie Bernheim was totally upfront on the subject in an interview with IBTimes UK. “For sure, s...

Kevin Hart Talks About His Enviable Watch Collection

Kevin Hart Talks About His Enviable Watch Collection When he’s not busy promoting his latest film “The Wedding Ringer” or doing stand-up comedy, comic-turned-actor Kevin Hart can be found adding to his impressive collection of luxury watches. Growing up on the mean streets of Philadelphia, Hart could only dream of the success he’s enjoying today but has always had a taste f...

Poll Says 69% of Americans Not Interested in the Apple Watch

Poll Says 69% of Americans Not Interested in the Apple Watch   While there are sure to be plenty of hardcore Apple fanatics camping out in front of their local mall in hopes of being among the first to buy the Apple Watch when it comes out next month, the majority of Americans are less than enthusiastic. A new poll from Reuters reveals that a whopping 69% of potential buyers have no interest ...

New Book Celebrates History of Piaget

New Book Celebrates History of Piaget   The legendary house of Piaget has been creating lust worthy watches and jewelry for more than 140 years so it seems only natural that the storied history of the brand would inspire a book. “Piaget: Watchmakers and Jewellers Since 1874” by Florence Muller is a lavishly illustrated 344-page tome that is set to hit stores this week and is a mus...

TAG Heuer Welcomes Jeremy Lin to Roster of Brand Ambassadors

TAG Heuer Welcomes Jeremy Lin to Roster of Brand Ambassadors   L.A. Lakers point guard Jeremy Lin is the latest sports superstar to join stellar athletes like Cristiano Ronaldo and Maria Sharapova in TAG Heuer’s stable of brand ambassadors. Lin has been honored with his own watch, the sporty Aquaracer Jeremy Lin Special Edition. The 47mm timepiece proudly wears one of Lin’s team c...

The Jacob & Co. Caviar Emerald Tourbillon Watch is a Vision in Green

The Jacob & Co. Caviar Emerald Tourbillon Watch is a Vision in Green   Today is St. Patrick’s Day, a holiday devoted to parades, drinking green beer and pretending to be at least a little bit Irish. What could be more appropriate for the occasion than a green watch, especially one that’s adorned with 424 dazzling emeralds? While diamonds are the stone of choice for most Swiss ...

Apple Watch Ads Hit March Issue of Vogue

Apple Watch Ads Hit March Issue of Vogue   We’ve been hearing for months that Apple is planning to aim its first wearable device at the high fashion market and now we have proof. The tech giant has purchased a whopping 12 pages of advertising in the March issue of fashion bible Vogue, on newsstands now. The mega-spread offers photos of all three versions of the Apple Watch against plain...

Huawei Introduces First Smartwatch

Huawei Introduces First Smartwatch   The smartwatch wars are heating up as a new contender made its debut on Sunday at the 2015 Mobile World Congress in Barcelona. Chinese firm Huawei Technologies gave the public its first look a wearable device aimed at the luxury end of the smartwatch market. The 42mm timepiece is made from cold-forged stainless steel and will be the first smartwatch with a...

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