TAG Heuer Announces New Price Policy

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TAG Heuer Announces New Price Policy

The recent appreciation of the Swiss franc has caused a major shakeup in the watch industry as the makers of fine timepieces attempt to adjust their pricing without alienating any of their main markets. TAG Heuer has just released a statement on changes to the brand’s pricing.

“Tag Heuer is seizing the opportunity of the recent appreciation of the Swiss franc to rebalance its international price policy. The brand will refrain from raising its prices in the eurozone, Japan or Singapore. Conversely, there will be an average price reduction of 8% in Switzerland, China, the USA, the Caribbean, Central America and South America, of 7% in the United Kingdom and 13% in Hong Kong. This new price policy represents an extremely reassuring, positive, constructive and dynamic message for customers and brand partners.”

This is good news for some, bad news for others and sure to be a topic of conversation at Baselworld, which is happening right now through March 26.

 

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