Casio Launches Colorful New Ladies’ Watches
Casio America teamed up with designer Charles Harbison for the S Series Heathered collection, a new line of sporty watches making their debut at Spring Summer 2016 New York Fashion Week. Taking inspiration from heathered pattern sportswear, the watches are designed to complement a woman’s working or workout style.
This is the second season that Casio has partnered with Charles Harbison, who stated of the new line: “S Series feels like a very natural pairing for HARBISON. Our girl is feminine with a masculine edge, and she’s not afraid to pair a cocktail dress with a sporty watch.”
The Casio S Series Heathered collection comes in four eye-popping colors: yellow, orange, white and purple. The S Series line is aimed at the female customer who finds the popular Casio G-Shock watches too large and masculine. The S Series Heathered line packs all the most wanted G-Shock features into a flirty, feminine fashion accessory.
S Series Heathered watches come with five daily alarms, an hourly time signal, countdown timer, LED light with afterglow, 1/1000 second stopwatch and 48-city world time with 29 time zones. All are shock resistant, water resistant to 200M and magnetic resistant.
“Following the success of our first season working with Charles Harbison, we are happy to introduce the Heathered collection at his SS16 NYFW presentation, with the addition of custom HARBISON halos,” stated VP of Timepiece Division Casio North America David Johnson. “The Heathered collection is geared toward the fashion forward female that is looking for an accessory that makes a personal statement, similar to the consumer of the HARBISON brand.”
The Casio S Series Heathered collection will be available at Macy’s, Nordstrom, select department stores and fashion boutiques in October. The price is $160.00.