Special Edition Apple Watches Honor Russian Leaders
If you’re a wealthy Russian who’s been considering the purchase of an Apple Watch but find the choice of models a bit boring, why not show your fealty to your favorite political figure with a very distinctive version?
Elia Giacometti of luxury brand Caviar has designed a line of special edition Apple Watches that honor three of Russia’s most famous leaders. The first pays tribute to current Russian president Vladimir Putin while the others recognize past figures Vladimir Putin and Peter the Great.
The three Apple Watches are very different with the gold Putin model sporting an engraving of the Moscow skyline along with the Russian state emblem on the digital crown button. Putin’s name and signature also adorn this smartwatch.
The silver model honoring Lenin is engraved with an image of his mausoleum plus the hammer and sickle on the digital crown. The Peter the Great model is a gold Epocha Imperia Apple Watch with an engraved crown design and detailed edges.
Each Apple Watch in the Epocha line carries a price tag of $3,100. Buyers get the choice of a leather band or Milanese loop.
These pricey political watches may seem odd to U.S. buyers who probably aren’t all that interested in spending three grand to wear a timepiece honoring Bill Clinton or George W. Bush, but Caviar has past experience in marketing products with a connection to Russian leaders.
The brand had already released a limited edition gold iPhone case featuring an engraved portrait of Putin. Despite the $4,350 price, all 44 pieces sold out in just one day. Caviar’s marketing claimed that the “Putinphones” were made from gold and titanium because the latter “is the hardest, most pure metal in the world [reflecting the] indomitable force, unyielding will and steadfastness of Russia’s leader.”
Sounds good but Apple products become outdated in a couple of years—and leaders can be overthrown.