Melbourne Avalon MK2 Melbourne has released the new Avalon, an update to the original model, now dubbed the Melbourne Avalon MK2. While I never reviewed the original, taking a look at photos online I can say this version is much better looking, more refined and overall just a no-nonsense pilot style watch. Coming in at roughly $620 USD, the highlights are a Bead Blasted 42MM case, Sellita SW200 Au...
Pebble CEO Predicts All Watches Will Get Smarter It’s getting harder to dismiss smartwatches as a passing fad when some of the biggest names in traditional timepieces are creating their own wearable devices. One of the early innovators in the field was Pebble, the upstart that got its smartwatches on the market ahead of major companies like Apple and Samsung. Now Pebble’s CEO is making...
Apple Offers In-Store Promotion on Apple Watch It’s pretty rare for Apple to run a promotion on a brand new product but that’s just what the tech giant is doing right now with the Apple Watch. While a $50 discount may sound tempting, the limitations on this deal are likely to discourage most potential buyers. From October 30 through November 15, Apple is offering a $50 discount off the...
How Many Apple Watches Were Sold Last Quarter? On Tuesday, Apple delivered its quarter results for September but still refused to state exactly how many units of the Apple Watch had been sold. Instead the figures for the Apple Watch were lumped in with items like the iPod, the Apple TV and Beats headphones in a category called “Other Products.” In a conference with analysts, Tim Cook s...
Tim Cook Speaks Out About the Apple Watch Since the Apple Watch first hit stores back in the spring, the tech giant has remained mum on how many units of the device have actually been sold. Now the first holiday shopping season for the wearable is just around the corner and the watch is facing formidable competition from other smartwatches. In an interview with the Wall Street Journal, Apple CEO T...
Chloë Sevigny Stars in Apple Watch Ad Actress and style icon Chloë Sevigny shows off the fashionable side of the Apple Watch in a new 15-second ad. The spot is one more effort by Apple to brand the smartwatch as more chic than geek. In the ad, Sevigny manages to change into eight different outfits ranging from a sporty moto jacket with denim crop top to a cozy cocoon coat, all in just 15...
Apple Takes a Bite Out of the Swiss Watch Industry While not all of the blame for the gloomy decline in Swiss watch exports can be pinned on the Apple Watch, the presence of the pricey wearable device certainly hasn’t helped. After perusing the figures for Q3 from the Federation of the Swiss Watch Industry, analysts are scrambling to explain the ominous drop in sales. Watches in the low to m...
Millennials Don’t Love the Apple Watch Millennials, those tech-savvy young consumers that every retailer covets, would seem to be the ideal audience for smartwatches and other wearable devices but despite the fact that many of them seem to be surgically attached to their smartphones they aren’t as crazy about the Apple Watch as the company would like for them to be. Back in June, Buzzf...
New Apple Watch Ads Highlight Features If there’s one thing Apple consistently does well it’s create hip, cool ads that make you want to run out and buy their products. The tech giant has done it again with six new ads for the Apple Watch that in 15 seconds highlight some of the most desirable features of the device and what they can do for the user. The ad called “Sprinkle&rdquo...
Watch Hermès Collection in Stores Now Apple gave us our first look at the Apple Watch Hermès collection during last month’s press event and now the designer smartwatches are available for purchase. The Apple Watch Hermès is being sold now in select Apple and Hermès retail locations in New York, Los Angeles, San Francisco, Miami, Toronto and a few cities in Asia an...
Apple Watch Coming to Target Stores As more new smartwatches flood the market, Apple is stepping up its game by adding one of the nation’s top discount chains to the short list of places where you can buy an Apple Watch. Starting this week, the smartwatch will be available at select Target stores with all 1,800 locations coming on board by October 25. The Apple Watch will also go on sale at ...
Bug Forces Delay of Apple Watch OS 2 Apple Watch owners who had been eagerly anticipating a new software upgrade for their devices will have to wait a little longer as a mysterious “bug” has postponed the release of watchOS 2. The updated software was supposed to be available on Wednesday but Apple delayed the release until the unnamed problems could be fixed. Apple released this state...