Tim Cook Speaks Out About the Apple Watch
Since the Apple Watch first hit stores back in the spring, the tech giant has remained mum on how many units of the device have actually been sold. Now the first holiday shopping season for the wearable is just around the corner and the watch is facing formidable competition from other smartwatches. In an interview with the Wall Street Journal, Apple CEO Tim Cook sounded optimistic about sales of the pricey smartwatch but avoided revealing any real sales figures.
When asked whether the Apple Watch had matched his expectations, Cook answered: “We shipped a lot the first quarter. And then last quarter we shipped even more. I can predict without hesitation that we’re going to ship even more this quarter.”
While the WSJ interviewer suggested that the Apple Watch was not as indispensible as the iPhone, Cook was quick to tout the features of the device. “We see customer satisfaction off the charts. It’s, like, 97%. What people love about it, they love the health and fitness portion of it. They love being reminded they’ve been sitting too long. People love notifications. Paying with the watch is even better than the iPhone.
“You can control your cameras with it. You can control Apple TV with it. More and more functions keep coming.”
OK, but that may not be enough to convince holiday shoppers to part with $350 or more to put an Apple Watch under the tree this year. Cook did admit that Apple’s status as a leader in the tech industry has put him under considerable pressure to keep coming up with newer and more desirable items constantly.
“Do we have a pressure to innovate? We have pressure to innovate every year, always.”