Swatch to Debut Touch Zero Two in Rio
It seems like every watch company that doesn’t already have a smartwatch in its lineup has one planned and the ones who got theirs out first are getting ready to introduce a newer model. Swiss watch giant Swatch falls into the latter category and already has its second wearable device scheduled for next year.
Swatch CEO Nick Hayek obviously has big plans for the brand’s line of smartwatches since he recently told the Swiss newspaper Tages-Anzeiger, “Our product is called Touch Zero One and that gives enough room for Zero Five, Zero Nine.” Hayek added, “The Touch Zero One is not the end of the progression.”
Hayek also revealed the name of the next edition of the Swatch smartwatch, the Touch Zero Two, and that the new device will be launched at the 2016 Olympic Games in Rio de Janeiro. Hayek told the paper Swatch would launch Touch Zero Two at next year’s Olympic Games in Rio de Janeiro. So what can we expect from the second Swatch smartwatch?
The Touch Zero Two is expected to be a device that will be available in several different models that focus on individual features rather than the one-size-fits-all, got-an-app-for-that Apple Watch. The Touch Zero One comes equipped with some nifty features like the ability to measure the power with which a volleyball player smashes the ball or let hikers measure the distance they have travelled. Future models packing NFC chips are due before the end of the year.
The 2016 Olympics should be the ideal place to launch a new smartwatch that has specialties rather like the competing athletes possess. With so many wearables copying Apple’s wrist computer model, the Swatch Touch Zero Two can stand out from the pack by marketing several models to different audiences.