A Doxa Sub 1200T, which was worn by famed marine explorer Jean-Michel Cousteau, has been auctioned off to support the Ocean Futures Society which is dedicated to raising awareness concerning threats to many marine Eco Systems. The Doxa brand has long been connected with the Cousteau family as Jacques-Yves was known to sport a Doxa in his early years of pioneering ocean exploration. The Doxa Sub 1200T that was available in the auction had been worn by Jean Michel 25 hours worth of diving. Unfortunately, that history did not translate to an especially high hammer price for the auction.
A stock 1200T carries a standard price of $2500 ($1890 thanks to a December sale) and this celebrity worn model reached a hammer price of only $2900 , the total result of just seven bids. What might have been a disappointing result for the Ocean Futures Society was definitely a good catch for one Doxa collector as this commemorative 1200T had been engraved by Doxa to show “Official watch worn by Jean-Michel Cousteau: 25 hours logged under water in Fiji, 2011” on the case back. Doxa collectors are fanatical and we were surprised that the auction didn’t end up with a higher closing price. We think if they wanted to see the price really climb the watch should have come with the chance to actually dive with a Cousteau, how cool would that be?