Breitling Introduces New Collection in Nassau
Luxury watchmaker Breitling has made its name by crafting memorable timepieces for aviators and auto racers so the brand is no stranger to world travel. Recently the Swiss label staked a claim on the Caribbean market by hosting a VIP event in Nassau to show off its latest collection to the Bahamas.
The Breitling Boutique on Bay Street was the scene for the unveiling of the Runway 2015 collection where the theme was carried out by models showing off the new watches for the invitation-only crowd.
Although the Bahamas are a minor market in comparison to the U.S. or China, the Nassau boutique marks an important step for the Breitling brand. Mauricio Diaz, vice president of Breitling Caribbean, explained why this event was being held at this location. “The Bahamas, though small in population relative to many of our markets, has an incredibly sophisticated and discerning population that appreciates fine workmanship and true quality.
“Being one of 44 Breitling boutiques worldwide, and the first in the Caribbean, the Nassau boutique has always been central in all new product launches coming from the annual Basel show in March in Switzerland. We are so excited to share the new Runway 2015 collection with The Bahamas and the world.”
Among the new Breitling watches that made their debut at Baselworld 2015 was the Bentley GMT Light Body B04 Midnight Carbon, another of the brand’s salutes to fine motorcars and a stellar example of its craftsmanship. Beneath the Bentley logo on the dial is a Manufacture Breitling Calibre B04 with a dual time display.
Given the unrest in the luxury market due to the changing status of the franc and the deflation in sales to China, Breitling is showing its marketing savvy by moving into new areas like the Bahamas. After all, luxury and fashion are loved the world over.