Bausele to Debut First Australian Watch at Baselworld
Baselworld is the world’s largest watch fair so it’s only natural that it would take place in Switzerland, where the finest examples of the craft are made. This year there will be one line of timepieces on display that carry a very different lineage. Bausele will be the first Australian brand to show off its wares at Baselworld, fulfilling a dream of the company’s founder Christopher Hoppe.
Hoppe was born in Switzerland and attended Baselworld as a child before growing up to work for the Swatch Group. Now he will be bringing his Australian-designed watches to the industry’s prestigious invitation-only event. “And now I go back to my Swiss home with a watch I created in Australia. I never thought this would happen,” he said.
Hoppe has high hopes of garnering a significant number of orders for his Bausele watches for men and women when he brings them to his homeland next month.