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Millennials Don’t Love the Apple Watch

Millennials Don’t Love the Apple Watch Millennials, those tech-savvy young consumers that every retailer covets, would seem to be the ideal audience for smartwatches and other wearable devices but despite the fact that many of them seem to be surgically attached to their smartphones they aren’t as crazy about the Apple Watch as the company would like for them to be. Back in June, Buz...

Millennials Have Their Own Ideas About Watches

Millennials Have Their Own Ideas About Watches It’s understandable that each generation wants to set itself apart from those that came before and that can present challenges to marketers. The luxury brands that appealed to the baby boomers may not resonate with so-called “Millennials.” According to a study by Unity Marketing, there’s a new generation that will be the ne...

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