Audemars Piguet CEO

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Audemars Piguet CEO Bennahmias Talks Leadership

Audemars Piguet CEO Bennahmias Talks Leadership Since taking over the reins at the venerable Audemars Piguet brand in 2012, François-Henry Bennahmias has reinvigorated the image of the luxury watchmaker. In an interview with the New York Times, Bennahmias discussed the challenges of working for a family-owned company and how he has made them work to his advantage. “On the positive sid...

Audemars Piguet Lady Millenary Collection Aimed at Strong Women

Audemars Piguet Lady Millenary Collection Aimed at Strong Women While some makers of luxury watches feature supermodels or current “it girls” in their ads, under CEO François-Henry Bennahmias, Audemars Piguet has chosen strong, independent women like tennis champ Serena Williams as its brand ambassadors. The latest face of the Swiss brand is actor/producer Frieda Pinto who was o...

Audemars Piguet CEO Talks Asian Market, Smartwatches

Audemars Piguet CEO Talks Asian Market, Smartwatches   In his less than three years heading up the prestigious Audemars Piguet brand, François-Henry Bennahmias has made a few major changes like making the label’s gold watches more affordable and cutting the number of new products introduced each year. In an interview with Blouin Lifestyle, Bennahmias gave his opinions on subjects...

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