Zenith Launches Limited Edition El Primero

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Zenith Launches Limited Edition El Primero

Zenith Launches Limited Edition El Primero

Swiss watchmaker Zenith was founded in 1865 so the brand is celebrating its 150th anniversary this year. What better way to mark the occasion than with a new limited edition timepiece? The El Primero Chronomaster 1969 Tour Auto Edition made its debut at the recent 2015 Tour Auto Optic 2000 classic car rally and this is definitely a watch that is built for speed.

The latest addition to Zenith’s “Open” collection features a uniquely shaped window in the upper left quadrant that exposes the inner workings of the movement. The El Primero Chronomaster 1969 Tour Auto Edition has a super-fast frequency of 36,000 vibrations per hour for incredible accuracy. For auto buffs that means this watch can time a race with 1/10-second precision.

The French flag inspired the color scheme of this racy timepiece with red, white and blue stripes adorning the rhodium-plated dial and the blue calfskin strap with black rubber lining.

The Zenith El Primero Chronomaster 1969 Tour Auto Edition will be made in a limited edition of 500 pieces with a price tag of $11,900 each.

Bremont Opens First US Boutique

British watch brand Bremont has been around since 2002 and has become a favorite of celebs like Tom Cruise and Orlando Bloom as well as military aviators. Now Bremont is finally bringing its luxury timepieces to the US with the opening of a new boutique on Madison Avenue in New York City.

Bremont co-founder Nick English referenced the brand’s history of designing watches for military elite like Air Force pilots in explaining the timing behind the opening of this first US boutique. “The US is a big market for Bremont, with a large proportion of our military business hailing from here.”

The shop’s décor reflects the military history of Bremont watches as well as collaborations with Boeing and Jaguar. If you’re in the Big Apple drop by the first Bremont location in the US at 501 Madison Ave.

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