Swatch 51
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Swatch System 51
It is a little known fact that during the Swiss watch industry’s most terrifying years in the quartz revolution, Swatch came to its rescue and took on the three giants in Japanese watchmaking. This resistance gave high end Swiss watchmakers a chance to come up with a winning strategy to safeguard the industry. Since then, Swatch has sold its 6,000,000th timepiece to their very loyal fan base...