TAG Heuer Smartwatch Coming in November

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TAG Heuer Smartwatch Coming in November

TAG Heuer Smartwatch Coming in November

Over the last few weeks we have seen a variety of new wearable devices being introduced but none have been as eagerly awaited as the smartwatch coming from TAG Heuer. This device is seen as the first serious competitor for the Apple Watch so its success will be carefully watched by other makers of luxury timepieces. Now we have more details on what to expect from the premiere smartwatch from a Swiss watchmaker.

LVMH CEO Jean-Claude Biver revealed on Tuesday that the TAG Heuer smartwatch will go on sale at 11 a.m. on November 9 in New York City. The watch will be different from most smartwatches, including Apple’s, by having a face like a regular watch rather than a digital display. The device will also have a price tag of $1,800.

Although the TAG Heuer smartwatch has been in the works for some time, Biver admitted that finding the right balance between craftsmanship and technology hasn’t been easy. “That was our biggest challenge,” he told Bloomberg. “How can we make a connected watch that looks like a normal watch with the DNA of the Swiss watchmaking?”

Another challenge is going to be getting buyers to pay $1,800 for a device that is not likely to do all the tricks that the Apple Watch can perform for a (slightly) lower price. The upscale Apple Watch Hermès will hit stores in October with prices ranging from $1,100 to $1,500. Since this is Apple, the device will come equipped with all the apps and other goodies packed into the latest version of the tech giant’s iOS, all set on a classic leather band by legendary design house Hermès.

It sounds like TAG Heuer is planning a big, splashy debut for the brand’s first smartwatch—something they learned from Apple.

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