Much has been said around the world for years about each of us doing our part to help conserve the environment. I find it refreshing when a watch company does their part in a rather unique way to help conserve our environment and that is exactly what Rec Watches is doing whether intended or not. Wristwatch enthusiasts Christian Mygh and Jonathan Kamstrup founded REC Watches in 2013. The concept behind REC Watches is based on three phases: Recover, Recycle and Reclaim.
During the Recovery phase, old, no longer used, items are identified through various avenues such as frequenting barns, scrap yards and flea markets. During the Recycle phase Rec endeavors to maintain the essence of the recovered items during the transformation process to a wristwatch. As noted by Rec Watches, “significant efforts to maintain the aesthetic and raw look of the recycled objects” during this phase. The final phase behind REC Watches is to Reclaim. Maintaining the history of the recycled material is key, as Rec will provide materials such as brochures or certificates of authenticity about the watch origins. REC Watches locates old Mini Cooper vehicles no longer in use then Recovers, Recycles and Reclaims the scrap metal to produce dials for their watch models and one of those examples is the Mark I M3.
Specifications:
Circular and vertically brushed ion plated black stainless steel case
Diameter: 44,3 mm Height: 13 mm
Weight: 66 g
OS21 Miyota movement with 24H indicator, 60-minute chronograph and date
Mineral Glass Crystal
Elegant genuine leather strap
Accompanying ORANGE nylon strap
$465 USD
The packaging is quite simplistic as the entire packing material is cardboard which is biodegradable. A sticker is applied to the lid of the watch box, which indicates the model, as well as, the Vehicle Identification Number (VIN) from which the metal for the watch dial in the packaging is taken. The packaging is truly perfect because of its simplicity and it doesn’t have to clutter up the closet as it is easy disposed of with no environmental concerns. More companies should examine the benefits of utilizing the same type of packaging.
