Last week, Watch Report received an email from a very kind reader in Iceland who wrote to inform us of the JS Watch Co brand based in Reykjavik, Iceland. JS Watch Co is certainly worth a look on style and attitude alone. The small company only produces 5 models but takes the manufacture and quality of each seriously. This is a line taken from their website, “We say that we produce our watches 50 years ago when workmanship and personal attention of the watchmaker was the standard in the high end wristwatch trade”. Given that the company opened its doors in 2005, that is quite the statement. Their watches have been seen on the wrists of celebrities like Quentin Tarantino and Jude Law, and this past June the Dalai Lama was presented a timepiece from the small manufacturer.
I instantly took a liking to the Frisland 42mm, with is simple lines, italian style numerals, and polished case. The Frisland 42mm was named after an island that started showing up on maps in the 1500’s off of Iceland’s south coast despite not existing in real life. The island proved to be fictional and still poses an interesting mystery as to why it was fabricated in the first place. Luckily for us, the Frisland 42mm is real.
- 42mm German stainless steel case.
- Black dial.
- Curved Sapphire Crystal (anti-reflective coating on the inside).
- Sapphire display back.
- ETA 2836-2 automatic movement decorated by JS Watch Co.
- Separate day and date windows.
- 50m water resistance.
- Alligator or ostrich strap with signed deployment.
Watch Report is working tirelessly to get a model for review (and to find out the price, which is not listed on the website). Hopefully we will have a full review in the coming months. Until then, take a look at the JS Watch Co. website to see all of their models, and read up on their history and the design of their watches.
Thanks Bjarni for the tip!
By James Stacey
Photos from JS Watch Co.