I drive a black Jeep Wrangler Rubicon, and I’m obviously a watch fanatic, so a collection of Jeep watches certainly seems like a good idea to me. It looks like there are about 14 different styles with a nice variety of functionality ranging from rotating bezels to digital or analog chronographs to compasses built into the straps. It appears they all have dates, and colors are primarily “earthy” with some yellows thrown in (yellow is a very popular color for Wranglers). Straps are either rubber, or a leather and nylon combination. Jeep watches are water-resistant to 50 meters or 165 feet, and seem to go for between $100 and $200, give or take.
I’m not usually one to go for car-related accessories or apparel. I once saw a man get out of a red Testarossa wearing a black Ferrari jacket, and the whole ensemble just seemed to scream “midlife crisis”. I don’t mind Porsche Design watches so much, although I think the PTC 911 box set with miniature 911 models (aka toys) is pushing it a bit. That said, I don’t think the Jeep watches are bad. Keeping in mind they are inexpensive quartz watches (you almost always get what you pay for in the world of watches), if you simply must have something other than your vehicle that says “Jeep” on it, and a key chain just won’t cut it, the Jeep watch might not be a bad way to go.
By Christian Cantrell