One of the nice things about being a reviewer is not only getting to check out the new models from established or luxury brands, but the newer brands that keep popping up, and being able to share with our readers. Florijn (pronounced Floor- rhine), is a new Dutch brand, and their first model is a 45mm dive watch with some nice specifications and a U.S. price of $365.

The name, FLORIJN, is of Dutch origin. The first guilder (in Dutch gulden, meaning ‘golden’) was called FLORIJN, after the Florentine lily from the arms of the city of Florence, where in 1252 the first major golden coinage since the Carolingian period was minted. You can see more about the company and its founder HERE.

So, what about the watch? Well, its a 45mm stainless steel case that comes in 3 versions. Brushed with DLC bezel (as reviewed), all brushed steel and a full DLC coated case.

Below are the full specifications:

  • Diameter: 45mm
  • Case size: 53 mm (lug-to-lug)
  • Thickness: 14,1 mm
  • Material: Stainless Steel (316L)
  • Movement: Seiko NH 35 (automatic movement with date & hacking)
  • Glass: Sapphire with double AR coating on inside
  • Bezel: black bezel, 120 clicks bezel with hour (for dual time) index
  • Luminova: Hands and indexes
  • Waterproof: 300 Meter (30 ATM)
  • Crown: Screwed crown with logo
  • Strap: Rubber strap and additional leather strap
  • Lug width: 24mm
  • Guarantee: 2 year
  • Limited to 100 pieces.
  • Price $365 U.S. ( converted from Euro, at time of writing)

Please take a real time look at the Florijn model 2 in my video presentation below:

For a new brand, that I do not believe went the route of Kickstarter or another Crowdfunding campaign like many brands do these days, I feel the price is very affordable for what you are getting, and that Florijn got many things right, though I do think there is some room for improvement.

Florijn model 2

The watch arrives in a nice padded watch box, its your conventional size and shape watch box, but with a nice mesh rubber texture and branded with the Florijn logo (which is also seen on the dial and crown). Now the watch shipped to me with just the ribbed silicone strap, but afterwards, the owner sent me an email saying he sent along another package that included a red and black nato strap, black leather strap and screwdriver. These extra straps and tool will not really fit into the watch box I have, so I am not sure if packaging will change now that 3 straps are standard, or if they will just come packaged separately in the shipping box.

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