Fendi Debuts Momento Bugs Collection

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Fendi Debuts Momento Bugs Collection

Fendi Debuts Momento Bugs Collection

Most of us think of a bug as something to be stepped on but Fendi Bag Bugs are cute, collectible and very expensive. The concept has now spread to a line of watches designed to accompany Fendi’s insect-inspired line of high fashion accessories.

For the non-fashionistas, Fendi Bag Bugs are trendy bags, charms and other items bearing whimsical cartoon faces that resemble colorful insects. While this may sound like a line aimed at kids or tweens, the combination of high fashion design and Japanese culture has made the “Bugs” a favorite with trendy (and wealthy) women.

The Bag Bugs have become so popular that for 2015, Fendi has added a variety of new items to the collection including sweaters and scooter helmets but the most interesting is the line of “Momento Fendi Bugs” watches. With their cartoonish eyes and faces, these watches may look like toys but these are real Fendi luxury items with prices to match.

The timepieces come in a variety of whimsical designs, all with a 40mm 70s-style case. The collection includes three-hand and chronograph models, some adorned with diamonds. Those sparklers are used to highlight the faces of the watches, sometimes appearing as the pupils of cartoon eyes.

Buyers can choose from lighter steel cases with brightly colored dials or an all black case with matching leather strap and yellow eyes that peek out mysteriously like a cat in the dark. Some of the Momento Fendi Bugs watches have white ceramic inner links for a lighter and trendier touch plus extra scratch resistance. All are powered by Swiss quartz movements.

Don’t be fooled by the cute ‘n colorful exterior of these watches—they’re luxury timepieces with Fendi quality and the accompanying prices, which start at $1,495.

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