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Coverage of the Casio Shock the World 2010 Press Event

Casio Casio G-Shock Casio Pathfinder Watch News

I just got back from Casio’s 2010 Shock the World press event in New York, and I have plenty to show. We all had a blast checking out some new G-Shock models, meeting folks from Casio (and Casio’s PR team), rubbing elbows with celebrities, and hanging out at what turned out to be a pretty wild concert.

Here are the highlights:

A quick walkthrough of the floor before the press conference.

The first half of the keynote. The first speaker is Toshiharu Okimuro, CEO of Casio America, and the second speaker is Shigenori Itoh, Vice President of Casio’s Timepiece Division.

Kesha with Baby G

Kesha giving me a very hard look to go with her very tough watch. Or she’s about to punch me.

Lamar Odom and Toshiharu Okimuro

Lamar Odom of the Los Angeles Lakers and Toshiharu Okimuro, CEO of Casio America.

Bryan Greenberg and David Johnson

Actor Bryan Greenberg in the foreground, and David Johnson, Sr. General Manager of Casio America’s Timepiece Division, in back. David gave me a personal tour of the floor which I really appreciated.

Stevie Williams with G-Shock

Professional skateboarder Stevie Williams. Stevie was seriously excited stoked to be representing Casio.

Casio G-Shock Brand Ambassadors

From left to right: professional skateboarder Stevie Williams;
Lamar Odom of the Los Angeles Lakers;
Toshiharu Okimuro, CEO of Casio America;
Steven Kaiser;
Shigenori Itoh, Vice President of Casio’s Timepiece Division;
David Johnson, Sr. General Manager of Casio America’s Timepiece Division;
and Actor Bryan Greenberg.

Ok, enough name dropping. Let’s look at some watches. I’m not going to get into very much detail since I’ll save that for hands-on reviews, but I did want to point out some of my favorites, and what it is that makes them special.


The massive but beautiful Casio G-Shock GX-56 on the wrist of David Pinelli, Casio America’s Director of National Accounts. (Sorry for the blurry picture, but it was dark.) I was fortunate enough to sit next to David during the keynote, but I was not able to slip the watch off his wrist.

Casio G-Shock GD-100

The GD-100 has a very high-contrast LCD with an extremely effective new illumination system. More details when we get our hands on one.

Casio G-Shock AW-591ML and G-300ML

Difficult to see, you say? That would be the point. The AW-591ML and the G-300ML are designed for military stealth. In my experience, soldiers love their G-Shocks. In fact, I’ve gotten several emails from G-Shock (and Watch Report) fans in Iraq and Afghanistan.

Casio G-Shock GX-56

The biggest and most shock-proof G-Shock Casio has ever made: the GX-56. There’s a layer of aerogel surrounding the module which can no doubt absorb more shock than your arm can, and it’s solar-powered. Expect a review soon.

Casio G-Shock GWF-1000 Frogman

You know we love the GWF-1000 Frogman (we couldn’t wait for it to come to America, so we imported one from Japan). Hard to believe this isn’t the biggest G-Shock out there anymore. But it has no reason to feel inadequate; it’s a massive and extremely functional watch.

Casio Pathfinder PAG-240

We’re big fans of Pathfinders here at Watch Report (having done something like a dozen reviews of them over the years). In fact, when I was living in Japan many years ago, it was the ProTrek line that really got me back into high-tech watches. Below is the PAG-240 lineup.

Casio Edifice EQWM-1100

The Edifice EQWM-1100 in its very own display case. The dial is both technical and beautiful. I love the green accents. This model has a chronograph with a resolution of 1/1,000th of a second.

Casio G-Shock GIEZ GS-1300

The GS-1300 is an updated and more sophisticated version of the GS-1200 we reviewed some time ago. The GIEZ line is a good balance between functionality and simple elegance.

Casio Pathfinder PRW-5000

We already have the PRW-5000 thoroughly covered on Watch Report, but I thought I’d grab one more picture. This is certainly one of our favorite Pathfinders of all time. In fact, we all wanted to be the one to review it.

Riley, Doug, and Christian

Riley from My G-Shock on the left, Doug from WatchUSeek in the middle, and myself on the right (wearing the MTG-1500). It was great meeting and hanging out with these guys and many others. I’m already looking forward to doing it again!

By Christian Cantrell

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