Casio Shows Off New Collections at Harrod’s

Casio Shows Off New Collections at Harrod’s

The launch of two new G-Shock models with prices hovering around $3,000 each shows that Casio is looking to make a move into the luxury watch market. Now the company famous for digital watches is aiming for the fashion conscious customer with a pop up shop now open at London’s luxury shopping store Harrod’s.

The pop up shop, a 949 square foot space featuring Casio’s G-Shock, Edifice and Baby-G collections, opened on May 1 and will run through July 19. This is the third time that Harrod’s has collaborated with the watch brand and the biggest event so far.

“The success of our previous two collaborations with Harrods has led to the opportunity to increase our presence in the store this year,” Casio UK head of marketing Tim Gould said.

“Our positioning, aligning us with fashion brands Moncler and The Kooples, gives us the opportunity to reach out to those same target customers.

“We’ve also responded to customer requests for more diverse product and ranges, so have included exclusive lines across G-Shock and Edifice for this campaign.”

After the shop at Harrod’s closes in July the traveling pop up will tour several major cities in the UK during August and September.

Gen. MacArthur’s Watch Sells for $99,000

A timepiece that was worn by one of the most legendary military figures in US history went on the auction block over the weekend. The watch belonging to five-star general Douglas MacArthur brought 70,000 Swiss francs ($99,000 USD) in Geneva over the weekend.

The classic steel Reverso model by Jaeger-Lecoultre was made in 1937 and purchased by MacArthur in Geneva. This watch features a unique dial that can be flipped to guard the glass front from shocks and has the general’s initials on the back of the case.

The selling price of this piece of history was considerably more than the pre-auction estimate of 10,000 to 20,000 Swiss francs.