Bremont Sets Sail with America’s Cup
It’s natural that brothers Nick and Giles English would develop a love for sailing since the pair grew up on a boat built by their father and now the co-owners of the Bremont have an excuse to spend even more time on the water. The British watch brand has just been appointed the Official Timing Partner to the 35th America’s Cup and its defending champion, Oracle Team USA.
Since being founded in 2003, Bremont has taken part in a number of nautically themed projects like creating the limited edition Bremont Victory timepiece using original copper and wood taken from the 18th century warship HMS Victory.
Giles English stated why this partnership is a thrill for the two brothers. “Nick and I grew up with both flying and sailing in our blood, so it’s a dream-come-true that Bremont has the opportunity to support and promote the amazing story of this world famous race, the America’s Cup.
“We are honoured to be involved in this prestigious event with such historical importance.”
The America’s Cup World Series will begin in Portsmouth, UK, on July 15, followed by the America’s Cup Qualifiers and Play-Offs before the June 2017 finals in Bermuda.
Along the way Bremont will be producing a series of timepieces for the event that is projected to set a “new standard in sporting and luxury watch collections.” The Bremont logo will be seen on the catamarans of Oracle Team USA and the brand will get major visibility on international broadcasts of America’s Cup events.
“Everything is down to the split second now with the boats,” said Jimmy Spithill, skipper of Oracle Team USA. “Timing is the number one key piece of information for starting and maneuvers, so it is particularly important that we have partnered up with Bremont. This is a company that has a lot of experience in aviation, where timing is everything too, so ultimately I see this partnership as a competitive advantage.”
The America’s Cup goes back to 1851 and has been called the “oldest trophy in international sport.”