Watches - Reviews, Information, and News

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Interview with Mitch Feig of Ocean7 Watch Co.

May 28, 2008
Ocean7 LM-2

Over the past few months I have had the pleasure of sitting down with (read: frequently emailing) Mitch Feig, owner and founder of Ocean7 Watch co. You might remember that I had the opportunity to review two Ocean7 watches (the G2 and LM-2) earlier this year, and I walked away impressed with the high quality, reasonable prices, great customer service, and client interaction. After getting to know Mitch a little better, I feel he is yet another reason to consider buying an Ocean7. He is a successful entrepreneur who spends his time answering questions on forums, and ensuring that customer feedback never falls on a deaf ear.

JS: Have you always loved watches?

MF: Yes, I have always loved watches.  I have a degree in computer science, but I studied watch making for two years, in the early 1990’s. I am comfortable working on mechanical watches including chronographs. I have a little experience with quartz movements.

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Review of the Ocean7 G-2 Chronograph

January 28, 2008
Ocean7 G-2

View the Ocean7 G-2 Photo Gallery.

After our review the Ocean7 LM-2, we were anxious to get our hands on more from Ocean7. This time, we thought we'd trying something a little different: the Ocean7 G-2 Dive Chronograph. I've always been a sucker for dive chronographs like the Seamaster Pro Chrono and the Panerai Luminor 1950 Flyback diver, so I was very pleased when the G-2 showed up at my door.

Let's start with the specifications on this beast of a diver:

The Ocean7 G-2 Chronograph is a professional tool dive watch that brings Ocean7's design philosophy together with a highly accurate quartz chronograph. From the moment I first pulled the G-2 from its wooden box — actually, from the moment I first lifted the box — one thing became very clear to me: this was no lightweight timepiece. You can forget about every other heavy watch that comes to mind because the Ocean7 G-2 probably has them all beat. It perches proudly, prominently, and massively on your wrist, though it does tend to wear slightly lighter than it feels in your hands.

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Review of the Ocean7 LM-2 Dive Watch

December 29, 2007
Ocean7 LM-2

View the Ocean7 LM-2 Photo Gallery.

Ocean7 Watch Company is the brainchild of owner Mitchell Feig who knows that to make it in the watch business, you need to produce a unique and endearing product, carve out a niche, and stick to your core competencies. As the name suggests, Ocean7 makes watches designed to function in aquatic environments; their current lineup consists entirely of dive watches.

Ocean7 Watch Company is what we call a transparent operation which means they keep close, even personal, connections with the people who have bought, and will eventually buy, their watches. From the beginning, Ocean7 started building not only watches, but watch collectors. Daily, one can find Mitch conversing with owners, collectors, and soon-to-be both on the Ocean7 forum and the Watchuseek Ocean7 forum. This is how Mitch gets input and advice from the most important watch connoisseurs in the world: his customers. The idea of a watch company listening to its customers about case size, dial style, hands etc. seems simultaneously amazing and painfully obvious, and has lead to increasingly impressive timepieces.

Just a few days ago, I received the Ocean7 LM-2, a titanium clad beast of a watch that is best described as striking. Let's start with some specifications:

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