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Review of the Yes Tati

February 11, 2007
Yes Tati

View the Yes Tati photo gallery.

I'm a big fan of Yes watches. I reviewed the Yes Zulu two years ago, and I have the black Kundalini which never fails to draw attention. So when I heard some time ago that Yes was working on an all-digital watch, the project piqued my interest. The Zulu and the Kundalini are stunning watches, but somewhat overpower my narrow wrist, so I hoped a digital Yes watch would give me the unique and innovative perspective on time that is the signature of Yes watches, but in a more appropriately sized package.

The Yes Tati is precisely that. By replacing the analog 24-hour hand that distinguishes the rest of the lineup with an LCD, Yes was able to remove an entire quartz movement and extra battery. The result is a much smaller watch which is just as unique as the other pieces, and with all the same functionality.

Although the Tati is designed for narrower wrists, I wouldn't go so far as to classify it as a ladies watch. While it certainly looks at home on a woman's wrist, the wide leather cuff (easily removable), especially on the black version, makes it appropriate for men, as well -- especially those of us who were cursed with a combination of watch lust and skinny wrists. The soft leather strap makes the Tati both light weight, and very comfortable against the skin.

Yes watches have some of the most interesting and expressive names of any watch brand, and the Tati is no exception. I expected Tati to refer to a distant mountain range, or perhaps the name of an ancient sun goddess, but it turns out that the origins of the name are even more interesting. Tati is short for Tatiana, Yes Watches CEO Bjørn Kartomten's daughter, and judging from my conversations with Bjørn, the inspiration for much of what he does.

If you are new to Yes watches, it's important to realize that they are not all about aesthetics. In fact, Yes watches were specifically born out of a desire to present a more complete picture of time by bringing together manmade horological concepts like hours, minutes, and seconds with nature's concepts of time like sunrise, sunset, and moon phases. It turns out that integrating these two words means cramming an incredible number of features into a relatively small case.

Features of the Yes Tati include:

As you can tell from this unique and extremely comprehensive list of features, the Yes Tati is about far more than just telling time. Or maybe a better way to say it is that the Tati is about conveying a more comprehensive sense of time. Yes watches reject the illusion that time is simply a convention for scheduling meetings and making sure we tune into our favorite television shows. Yes watches remind us of the earth's natural rhythms, and help us incorporate them into our everyday lives. Yes watches integrate manmade time and celestial time to give us a deeper understanding -- and more importantly, a deeper appreciation of -- the concept of time.

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